Do you want Google AdWords expertise? If you’re answering “yes,” then you need to introduce yourself to Perry Marshall. The Washington Post, USA Today and the Chicago Tribune have all referenced Perry Marshall’s books on Google AdWords, and Marshall is considered to be a true AdWords guru who generously fills the rest of the world in on what’s going on, and what anyone who uses AdWords to advertise their product, service or opportunity should do to maximize profits and get those clicks.
Perry Marshall’s latest creation is The Definitive Guide to Google AdWords 2010 Edition, and it promises to be a hot seller from late in 2009 through all of 2010. Offering up tons of great, in-depth information that can’t be found compiled into one comprehensive package, along with a wealth of secrets that can’t be found anywhere else, the guide lets interested marketers from all areas of Internet marketing in on the best AdWords PPC secrets, giving leverage to anyone who pays heed to his good advice.
Who is Perry Marshall? Perry Marshall is a bestselling author and a true expert on Google advertising. One of his passions has been to help well over 100,000 AdWords advertisers save billions of advertising dollars. Mr. Marshall’s company, Perry S. Marshall and Associates, consults companies on how to generate sales leads, maximize advertising dollars and how to generate web traffic.
Marshall helped to grow a small tech company from a couple hundred thousand dollars in annual sales to $4 million in just a few short years. And Perry Marshall speaks as conferences worldwide and continues to write on a regular basis.
As you can see, Perry Marshall knows what he’s talking about, so if you can get your hands on his newest AdWords guide, The Definitive Guide to Google AdWords, 2010 Edition, you’re getting your hands on a potential gold mine!
What kind of PPC secrets and knowledge are revealed in the 2010 version of The Definitive Guide? First, I want to point out that anyone can use the information in this guide – whether you’ve been using AdWords for years, or you’re just starting out.
It can be viewed as an AdWords guide for dummies, but with all the new information presented that you truly can’t get elsewhere, it’s for people who have been around the block several times, too.
So here’s what’s inside: A simple guide to creating a multi-pronged marketing campaign that works, the few, but advanced AdWords advertising methods that you must use for PPC success, tips for building a strong Google account that can’t be knocked to the side by the competitors, advanced market research techniques that very few people know how to use, and that robots can’t use, and expert niche models that let you customize your PPC AdWords campaign to your business and your needs.
These include information from top experts in each area. You’ll also get Google coupons to use for getting started with your PPC campaign. If you’ve ever heard the name Perry Marshall, but not taken the time to get to know him, now is the time! His expertise when it comes to AdWords PPC is unsurpassed, and he’s sharing it with you. Don’t let your opportunity to learn from the best pass you by!
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Part of running a successful Google AdWords campaign is creating effective ads that work. This involves choosing the right keywords, and then weaving them into ads that will compel people to click on them. Sounds pretty easy and straightforward, right? Well, yes and no.
Your AdWords campaign has to be monitored closely, and tweaked from time to time for maximum performance. Some people start up a Google AdWords account, publish a few ads and assume that those ads are going to generate clicks, and that the cash will start flowing in. Don’t be one of those people! That’s not how it works. You have to be willing and open to editing your ads for maximum success. You have to do some work.
You may be wondering if there is a way to do this without a lot of fuss – an AdWords editor that can be easily used to help make your marketing campaigns a success. The answer is yes – there is such a thing. It’s called Google AdWords Editor and it’s an excellent tool that lets you make changes to your AdWords campaigns offline, on either your PC or Mac, and then upload them to AdWords to complete the change process.
This is a really cool tool that can help you track and organize all of your Google AdWords campaigns. It can really make a difference in your advertising performance, and I recommend using it to its fullest capacity.
But I also recommend that you pair it with the Definitive Guide to Google AdWords for 2010. The reason for this is that while that super-nifty AdWords Editor is truly a great tool, and it’s perfect for handling your AdWords campaigns and making adjustments on the fly, you can’t even really have a successful AdWords campaign unless you know the ropes in the first place.
I’m not trying to imply that you don’t know what you’re doing. I’m saying that with the way Google AdWords changes when it comes to requirements and rules, and with all the new competition flocking in, you really have to have a good handle on the inner workings of a successful AdWords campaign if you don’t want to lose your shirt. The Definitive Guide to Google AdWords is the tool you want to use to keep up with AdWords, and ahead of the competition.
So the Google AdWords Editor is definitely one of the tools you should be using to create successful Google AdWords campaigns – no doubt about it. I suggest that you download it to your desktop and start using it immediately.
You can make both small and large-scale changes quickly and easily. You can perform advanced searches, view and sort your stats, review proposed changes and add comments to your changes for future reference. It’s an all-around great tool.
But again, I would also highly recommend that you check out the Definitive Guide to Google AdWords 2010 Edition as a resource to use when you’re creating your AdWords campaigns.
This up-to-date guide gives you literally everything you need to find the right keywords, write ads that will leads to clicks, get on top of AdWords listings, and increase your profit margin on each one of your campaigns. It’s the perfect companion to Google AdWords Editor.
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Way back in the day, it was pretty easy to come up with a few Google AdWords keywords and get some targeted traffic. That was when AdWords was new, and not when everyone and their brother was using AdWords as one of their own main advertising tools.
Today, things aren’t even close to that. AdWords has advanced and we’ve become savvier, too. And on top of that, the competition is incredibly fierce! Everyone is using Google AdWords to try to sell their product or service or opportunity. The market is saturated and the only way to win at the game is to try to get on page one of the SERPs.
If you aren’t on the first page, you’re not going to get noticed and you’re not going to get clicks and you’re not going to make money with AdWords (although you stand a pretty good chance of losing some cash).
I’m not trying to scare you. I’m just letting you know how it is. Google AdWords can be one of the very best tools for getting people to your virtual door. But you have to get the clicks, and to get clicks you have to be visible. That means that you have to find the right AdWords keywords – keywords that will get you recognized.
So what’s the best way to find AdWords keywords? The answer to that question isn’t the same today as it was even a year ago. And it may change again! I highly recommend The Definitive Guide to Google AdWords 2010 Edition.
The Adwords Definitive Google Guide has been around for several years now, changing and updating with every Google change and slap that has come along. Now, the 2010 edition brings you the most up-to-date information possible, with the guarantee of continued updates through 2010, so you can ride the AdWords wave, rather than be drowned by it.
This newest edition of The Definitive Guide teaches both veteran Internet marketers and newbies exactly what they need to do to find and get the best keywords, taking into account all the recent changes at Google, recent slaps, and preparing to notify you of slaps and changes that happen as 2010 progresses. Basically, it gives you better tools for getting a better position, getting more clicks, increasing profit margins and cutting AdWords costs.
How does this new Guide do all this? By offering you exclusive information that you won’t find elsewhere – interviews with the most successful Internet marketers today, simplified keyword finding techniques, unusual techniques for getting high click rates on obscure searches, an explanation of how to use Google Bing, and a whole lot more. And the real beauty is that it’s all in one place, all spelled out, and all usable by anyone who can read and who has a will to win!
Filed under Google Adwords Guide by . Comment.
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