There are eight steps to developing and implementing an digital marketing strategy. These steps are all – inclusive to any strategic process. They would be suited to implementing a corporate digital strategy, a bran specific communication strategy, a new product launch strategy or an overall business strategy.

The eight steps to developing and implementing an Web Marketing Strategy strategy are:

1. Clarify Your Mission and vision
2. Scan your environment
3. Set your priorities
4. Set your objective
5. Identify your obstacles
6. Create your strategies
7. Define your operational plans and budgets
8. Develop and mange your projects plans

The eight steps are not a one way street. In fact, it makes a lot of sense to foster your strategy iteratively – to go through the process several times, further polish your ideas each time. What you discover in one step may make you want to go back and rethink an earlier step. Most typically, after doing the scan of your environment, you will need to go back and take a closer look at your vision. Initial visions are sometimes too linear , or too visionary, and they really need to be tweaked until they are practical and realistic.

1. Clarify Your Mission And Vision
To anyone who has spent any time in large organizations, the mention of missions and visions is enough to induce rolling eyes and heartfelt sighs. We have all endured interminable meetings in rooms covered in flipchart paper containing countless variations of words and phrases. When, eventually emerge into the daylight, the final wording of those missions and visions has been so negotiated and polished that it is utterly generic, totally devoid of passion and of no real value to anyone.

Don’t make that mistake with the web.

Yes, your mission is statement of your reason for being – what your exist for, why it matters, and your overarching goals. In the context of web marketing strategy, for instance, you want to define what it is you do online and why – what customer problems your online presence seeks to solve, and how you’re online activities or facilities will add value to your customers’ processes. If you cannot describe all of this in a couple of sentences without sounding trite or precious, then you probably need to rethink your reason for being.

If you are having difficulty expressing the essence of you mission, think of it through the eyes of your customers and what it is that they are hoping to do. Traditional businesses tend to focus on what they believe they are good at doing, that is, what used to be called their ‘core competencies’. Online, what you are good at doing matters less than what unique value you can add to your customers’ processes.

What is vision about? A vision is not a set of goals. It is not a fantasy or woolly wishful thinking, but a clear, specific model of what it is you intend to build. A vision is a description of what your business is you intend to build. A vision is a description of what your business looks like at a specified time in the future. For emarketing, it is best to craft two visions, one for 18 months away and another for 3 years away. It is best to write this down, in the present tense, as if you are an objective observer in the future describing what you see. Talk about the things that matter most, particularly how you interact with your customers and what they think of you and your products relative to your competitors. And think – a great deal – about what kind of company culture you want to have. Defining your vision is something that you should not take lightly.

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