So, you send an advertizing e-mail in the form of the independent letter or the newsletter. Thus you pay attention to its registration and the maintenance, use the personal reference. But consider also, that the letter departure time is one of solving criteria for successful mailing.
Thus there is no any optimum for all time of days. Besides the general rules it is necessary to consider during what time target audience to which the letter is turned uses the Internet.

The concept is characteristic «black Monday» not only for exchange lexicon. This expression already concerns all who actively uses the Internet and e-mail. Inclusion on Monday morning office computer and pressing the button of delivery of mail causes shudder in many Internet users. Often for target in hundreds electronic letters come and approximately 98 % from them are undesirable mail. And the worker of office spends the first half an hour behind finding the others of 2 % being afraid to accept thus for spam and to remove by mistake inquiry from the important client.

Too most, but in smaller scales, occurs every morning. At night spam on an e-mail comes in especially considerable quantities. The reason for that is time shift – spam from the USA goes in the evening local time (that users have read the letter at leisure) and it is just late night in our country.
If you dispatch the newsletter (or the advertizing bulletin), consider this moment planning sending of letters. From supervision over how people use the Internet it is possible to allocate such key rules:

Avoid sending of letters in first half of day of Monday. The earliest when it is possible to plan sending, this time after a lunch break of the addressee. Before it will be occupied by processing of a stream of spam in the mail box.
In other days of week never send the letter before 9.30 o’clock in the morning that the addressee hasn’t removed it together with other unnecessary letters.
Besides, choosing sending time be guided by your target audience. Who should read your e-mail how your addressee uses the Internet?

Even if your letter is addressed the end user, consider that fact that often personal correspondence is read at office (though it and isn’t always approved by the employer). Thus, it makes sense to carry out mailing in the working days. Time from 9.30 till 14.00 o’clock approaches well.

If you want to receive immediate reaction (for example, you have organized draw of prizes for gathering of addresses or bring the addressee to spontaneous purchase), dispatch letters along toward evening, that is after 14.00 hours. It is connected by that though the information and is read at office, but reaction to it (purchase online, or other action) occurs more often in the evening at leisure.

Sending after 17.00 hours is besides undesirable, as after that time already very few people presses the button of delivery of mail. Consider also that the letter can be delivered not right after sendings and after some hours and then your e-mail gets to the stream of spam described above and can be removed the user.

To dispatch letters in second half of day of Friday as it is undesirable, as well as in morning of Monday. Even those users who read e-mail at office, are occupied at this time by week reports, and they don’t have time for it.

Saturday is the quietest day on the Internet. As shows experiment, this day users don’t leave almost in the Internet. At business addressees the day off and end users traditionally are engaged in affairs on an economy. Mailing on Saturday should be carried out only in the event that it concerns the action which is spent this very day. For example, you can send a reminder on draw of lottery tickets.

The middle of day of Sunday is successful time for mailing of letters which advertize actions for end users. Second half of day of Sunday is usually used by them that in quiet conditions to “walk” on Internet shops in search of discounts and interesting offers. The stream of spam which has come for Saturday night, is already removed, the mail box of the user and his head are free for new offers.

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