Part of running a successful Google AdWords campaign is creating effective ads that work. This involves choosing the right keywords, and then weaving them into ads that will compel people to click on them.  Sounds pretty easy and straightforward, right? Well, yes and no.

Your AdWords campaign has to be monitored closely, and tweaked from time to time for maximum performance. Some people start up a Google AdWords account, publish a few ads and assume that those ads are going to generate clicks, and that the cash will start flowing in. Don’t be one of those people! That’s not how it works. You have to be willing and open to editing your ads for maximum success. You have to do some work.

You may be wondering if there is a way to do this without a lot of fuss – an AdWords editor that can be easily used to help make your marketing campaigns a success. The answer is yes – there is such a thing. It’s called Google AdWords Editor and it’s an excellent tool that lets you make changes to your AdWords campaigns offline, on either your PC or Mac, and then upload them to AdWords to complete the change process.

This is a really cool tool that can help you track and organize all of your Google AdWords campaigns. It can really make a difference in your advertising performance, and I recommend using it to its fullest capacity.

But I also recommend that you pair it with the Definitive Guide to Google AdWords for 2010. The reason for this is that while that super-nifty AdWords Editor is truly a great tool, and it’s perfect for handling your AdWords campaigns and making adjustments on the fly, you can’t even really have a successful AdWords campaign unless you know the ropes in the first place.

I’m not trying to imply that you don’t know what you’re doing. I’m saying that with the way Google AdWords changes when it comes to requirements and rules, and with all the new competition flocking in, you really have to have a good handle on the inner workings of a successful AdWords campaign if you don’t want to lose your shirt. The Definitive Guide to Google AdWords is the tool you want to use to keep up with AdWords, and ahead of the competition.

So the Google AdWords Editor is definitely one of the tools you should be using to create successful Google AdWords campaigns – no doubt about it. I suggest that you download it to your desktop and start using it immediately.

You can make both small and large-scale changes quickly and easily. You can perform advanced searches, view and sort your stats, review proposed changes and add comments to your changes for future reference. It’s an all-around great tool.

But again, I would also highly recommend that you check out the Definitive Guide to Google AdWords 2010 Edition as a resource to use when you’re creating your AdWords campaigns.

This up-to-date guide gives you literally everything you need to find the right keywords, write ads that will leads to clicks, get on top of AdWords listings, and increase your profit margin on each one of your campaigns. It’s the perfect companion to Google AdWords Editor.