Lessons From The Internet

Putting on-line strategies to work for you

“Science fiction doesn’t remain fiction for long…and certainly not on the Internet.”
- Vinton Cerf (Grandfather of the www and co-architect of the ISP protocol)

No other form of media has matured as rapidly as the web has. At no time in history have we seen changes, modifications and new avenues of communication appear so fast. In the midst of this rapid development, the web continues to supply advertisers unique marketing opportunities.

How are you able to apply these strategies and start prospering from them? First, just a little history lesson on the internet and its hottest destinations:

(1): Google. What started as a college project in the late 90’s has evolved into the worlds largest search engine generating over 23 billion dollars in revenue each year. Not too bad for only being in business 12 years.

(2): YouTube. Created by three former workers of PayPal, the primary video was uploaded in February 2005. Recently, Google bought YouTube for a reported 1.6 billion dollars. YouTube remains one of many top 4 most visited web sites in the world. Age of YouTube – five.

(3) Facebook. In August 2005, founder Mark Zuckerburg bought the domain name facebook. What started as a site for school students soon grew to become the world’s most popular social networking destination. In much less than five years, fb has captured the attention of the world by providing a new and exciting solution to communicate.

So what makes the online so intriguing to your prospects that they can’t go a day with out it? Here are a number of attributes the web offers that you just might have the ability to incorporate into your small business giving you a aggressive advantage:

• Speed. Nothing beats instantaneous gratification. Go online, plug in what you wish to find and in much less than a couple of seconds, hundreds of selections appear. How fast are you at getting your customers what they want? Consumers report they’d pay more for higher service. While many companies claim world class buyer service, prospects disagree.

• Entertainment. People are searching for a fun, nice and pleasing experience. The internet delivers, do you? Your business exists for one purpose – present what someone wants. Most businesses would see dramatic increases in revenue and customer loyalty if they merely provided what people want in a gratifying manner.

• Communication. Every gross sales and customer support trainer will inform you to communicate less, and listen more. The net is the chief for listening to clients and letting them do the talking. User generated content has made the net the fastest growing medium of all time. Your enterprise can see dramatic growth should you stopped talking, and began listening.

• Innovation. Business development consultants have always touted innovation as the path to long-lasting success and profitability. No one is healthier at this than the web. New applications and higher ways to communicate seem to look daily. For your company to remain viable, it’s essential to constantly change and provide new ways to solve your clients problems.

• Free. The most pleasant phrase to any customer has allowed the online to capture the eye of more shoppers faster than some other medium. Email, video, audio, news, information, entertainment, dialogue groups, social networking, the record of free purposes is just about endless. Get inventive with this one. What can you provide for free?

The web may very well be the poster baby for the most basic economic principle of better, faster and cheaper. For your online business to thrive and prosper think how one can apply these classes from the web.

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